Charges & Feature Comparison Table

Parameter Zerodha Upstox
Account Opening Fee ₹200 ₹0 (Free)
Annual Maintenance (AMC) ₹300/yr ₹0 (Zero AMC)
Equity Delivery Brokerage ₹0 (Free) ₹20 or 2.5%
Equity Intraday Brokerage Flat ₹20 or 0.03% Flat ₹20 or 0.05%
Futures & Options (F&O) Flat ₹20 per order Flat ₹20 per order
IPO Application Flow Seamless UPI 2.0 block mandate via Kite & Console Pre-apply up to 3 days early with detailed company financials
Pre-Apply IPO Feature Yes (during pre-market window) Yes (up to 3 days in advance)
HNI / Shareholder Bidding Yes (High Net-Worth / Shareholder category supported) Yes
Active NSE Clients 7.5M+ active clients 2.5M+ active clients

Zerodha — Pros & Cons

India's pioneer discount broker with Rs 0 delivery brokerage and unmatched platform stability.

Pros:

  • Zero brokerage on equity delivery (holding shares long-term)
  • Kite platform has the highest uptime and cleanest interface
  • Console offers the best capital gains and tax P&L reporting

Cons:

  • ₹200 account opening charge
  • ₹300 annual maintenance charge (AMC)

Upstox — Pros & Cons

Tech-first trading platform backed by Ratan Tata, featuring advanced TradingView integration.

Pros:

  • Integrated Pro TradingView charts with direct order placement
  • Lifetime zero AMC and zero account opening fee
  • Early pre-apply IPO window gives you a head start

Cons:

  • Equity delivery is not free (₹20 per executed order)
  • Customer support can be slow during market spikes

Final Verdict: Which Broker Should You Choose?

For Long-Term Investors & Listing Gain Sellers: If your priority is selling allotted IPO shares at zero brokerage, or building a long-term portfolio without trade commissions, Zerodha is advantageous because equity delivery is 100% free.

For Casual IPO Applicants & Beginners: If you only open a demat account to apply for IPOs occasionally and do not want fixed annual charges eating into your account, Upstox offers lifetime zero AMC and a frictionless mobile bidding experience.

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